Game of elections in today’s world of politics can also be taken as ‘business’, where Political consultants besides, electioneering, advise politicians through their five-year term.
- Narendra Modi’s key campaign expert Prashant Kishor is going to handle Punjab Congress upcoming election.
- Kishor was the man behind Modi’s much-talked “Chai Pe Charcha” campaign in 2014.
- Not just Congress, another political party in Punjab, Aam Aadmi Party is hiring private political consultants too.
It is very well said that Imitation is indeed the best form of flattery. Former Chief Minister and PPCC President Captain Amarinder Singh is emulating the professional electioneering and social media hype used by Prime Minister Narendra Modi in the 2014 for the upcoming 2017 Punjab assembly elections.
Despite of critics saying social media is no substitute for politics and direct contact with voters, numbers of politicians across the Nation are convinced that they need to use social media and benefit from the advice of tech- savvy political consultant if they want to succeed in Political battle.
Prashant Kishor was a former health specialist with the United Nations, who had helped Modi through his hyper-efficient social media campaign.
Kishor, who had also branded the Gujarat model of development, will now sell Captain’s Punjab model after “Coffee with Captain” campaign in Punjab.
It has been widely observed that the services offered by any political consultancy do not only confine to electioneering but they also include ground-level surveys to assess the mood of the voters, drafting manifestos, and even writing speeches for the leaders. Most of the companies or individual strategist, once hired, often works on issues of governance with candidates throughout their five-year term.
Though social media strategy is broadly considered to be a smart and cost-effective way of reaching out to a large number of tech-savvy voters, and is always on the top of the strategists’ list. Even then, it does not ensure party’s win or defeat.
It would not be wrong to say that ultimately, it is party’s politics that matters. So, Captain in Punjab, who is following Modi’s footstep by hiring Kishor, should stop behaving in autocratic manner and Congress should speak in single tone, like BJP.