Category: Social media

When a big tree falls

It’s November, the month of the largest massacre that happened in Punjab, i.e. Sikh Genocide 1984. During this month in the year 1984, a mass killing of Sikhs was planned and executed by the grand old party Congress as a revenge of assassination of Indira Gandhi.

What exactly happened?
In the year 1984, Indira Gandhi planned an attack on the holy shrine of Sikhs, Golden Temple Amritsar, which was unacceptable by the Sikhs at any cost. Many Sikhs were killed during the attack and religious sentiments of Sikhs were badly hurt. So, two Sikh bodyguards of then prime minister, Indira Gandhi killed her as they were fed up of her dictatorship rule and her discrimination towards Sikh community.
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After her murder, Rajiv Gandhi, Jagdish Tytler & Sajjan Kumar of Congress party planned a revenge which involved mass killing of Sikhs in the National Capital, Delhi. Over the next few days, thousand of Sikhs were killed in fully systematic planned riots, which were led by Congress activists & leaders. The killings were so brutal that burning tires were used to kill the Sikh men in the broader daylight and Congress leaders provided the voting lists to the mobs to identify Sikh families.
The then Prime Minister Rajiv Gandhi, allegedly made a statement justifying the killings, “When a big tree falls, the earth is bound to shake” and there was no apology from the Congress party.
Till now no culprits have been punished and Congress is trying to save them using the “political power”.
Punjab Congress rubs the salt on the wounds of Sikhs 
Declaring Indira Gandhi martyrdom has already initiated the hate war for Congress party in the Punjab. Congress leader Raja Warring’s image wearing a t-shirt with a message “Maa Tujhe Salaam” to pay the homage to former Prime Minister Indira Gandhi on her martyrdom day is doing the rounds on social media is more than enough to add fuel to the fire.
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All we want to say to Captain and Congress party is that don’t forget the humanity for the sake of getting political power & position.

Captain followed Modi; hire Kishor as his key election strategist

Game of elections in today’s world of politics can also be taken as ‘business’, where Political consultants besides, electioneering, advise politicians through their five-year term.

CONGRESS 107

  • Captain imitating Modi
  1. Narendra Modi’s key campaign expert Prashant Kishor is going to handle Punjab Congress upcoming election.
  2. Kishor was the man behind Modi’s much-talked “Chai Pe Charcha” campaign in 2014.
  3. Not just Congress, another political party in Punjab, Aam Aadmi Party is hiring private political consultants too.

It is very well said that Imitation is indeed the best form of flattery. Former Chief Minister and PPCC President Captain Amarinder Singh is emulating the professional electioneering and social media hype used by Prime Minister Narendra Modi in the 2014 for the upcoming 2017 Punjab assembly elections.

Despite of critics saying social media is no substitute for politics and direct contact with voters, numbers of politicians across the Nation are convinced that they need to use social media and benefit from the advice of tech- savvy political consultant if they want to succeed in Political battle.

Prashant Kishor was a former health specialist with the United Nations, who had helped Modi through his hyper-efficient social media campaign.

Kishor, who had also branded the Gujarat model of development, will now sell Captain’s Punjab model after “Coffee with Captain” campaign in Punjab.

It has been widely observed that the services offered by any political consultancy do not only confine to electioneering but they also include ground-level surveys to assess the mood of the voters, drafting manifestos, and even writing speeches for the leaders. Most of the companies or individual strategist, once hired, often works on issues of governance with candidates throughout their five-year term.

Though social media strategy is broadly considered to be a smart and cost-effective way of reaching out to a large number of tech-savvy voters, and is always on the top of the strategists’ list. Even then, it does not ensure party’s win or defeat. 

It would not be wrong to say that ultimately, it is party’s politics that matters. So, Captain in Punjab, who is following Modi’s footstep by hiring Kishor, should stop behaving in autocratic manner and Congress should speak in single tone, like BJP.

References:

http://scroll.in/latest/804341/congress-hires-poll-strategist-prashant-kishor-ahead-of-uttar-pradesh-elections

http://www.business-standard.com/article/politics/can-prashant-kishor-do-it-again-this-time-for-the-congress-116032800032_1.html